Millennial travelers prioritize feeling pampered, trip activities and culinary experiences when planning a trip

With more than 35 travel days per year, Australian Gen Z and Chinese Millennials travel the most, while the younger generations in Japan only travel 12 days per year; More than two-thirds of Chinese travelers like to relax and see the sights, 86 percent travel by plane or train, and hotels are the leading accommodation option; More than half of all travelers across the three countries said budget was a primary factor when planning a trip, but Japanese Millennials and Australian Baby Boomers are the least budget conscious; more than 40 percent said budget was not a primary factor.

Source: Millennial travelers prioritize feeling pampered, trip activities and culinary experiences when planning a trip